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OVERVIEW -
The “Bonjour!” Program has been created by Tourism Nanaimo to encourage businesses in Nanaimo to provide customer service in French in order to attract national and international French-speaking markets to British Columbia.

French-speaking visitors consider the lack of French services in British Columbia to be a significant barrier to travel. This pilot project is about removing those barriers for francophone travellers from Canada and Europe. At the same time the project will work to increase the ability of BC tourism operators to offer services in Canada’s other official language leading directly to better skills in providing services to other language groups of importance to BC tourism including German, Chinese, Japanese and Korean.

SCOPE -
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